Businesses that used Facebook in 2018 experienced greater success. But they faced numerous challenges especially after more than 5,000 ads targeting choices were removed. Also, Facebook changed algorithms a thing that made many businesses to struggle in the early part of the year. As if that was not enough, later in the year, it was disheartening for businesses to learn that Facebook inflated their video statistics. So if you are planning on using Facebook to leverage your business in 2019, here are a few changes that you must make.
1. Balance video and written content
In the past, brands have been replacing other types of content with video. But in 2017 and 2018, the use of short videos increased pushing written content aside. It explains why media companies laid off writers and replaced their contents with videos. It was a hyped trend-up that did not last for long. In 2018, content started getting back to claim its rightful position as ‘’The King”, but 2019 is going to be a hybrid year. In 2019, both the content and video will help marketers reach lots of audiences.
2. Stepping up engagement rate
A study conducted towards the end of 2018 showed that engagement rate declined by 50%. It means that businesses wishing to Connect and sell products to billions of Facebook users must work a little bit harder. They must strive to increase engagement on social media. They will need to publish 4-5 poster per day to take gain a higher engagement rate. Also, they will have to publish short videos of about 30-120 seconds to receive a higher engagement rate.
4. Utilize the new tools for advertisers
Facebook is testing its augmented reality tool for advertisers. The tool has been around since 2017 but has been undergoing some modifications. If Facebook manages to launch the tool, it will give advertisers who will incorporate them in their ads an added advantage.
Using Facebook to funnel sales
For a long time, it’s been thought that popularity on social media is meant more profit. But this is not true. Businesses must do more than just getting their brands popular. They need to establish why they should have their brand on Facebook and identify key indicators to help them track their success. They should be able to track their rate of return on Facebook and plan accordingly.
If you’re in India, carrying out some study on the effectiveness of 2018 campaigns will be helpful. Combining the available data and personal evaluation will help you make adjustments that will help you Sell product on Facebook successfully.
Most read news:
The only ppl who think bts couldn’t sell out a stadium are the ones who think armys only reside on Twitter..there’s literally a world of Facebook, IG and ppl walkin down the street with bts gear on everyday like 😭
— kt (@otonajelly) March 1, 2019